Privacy Policy

PRIVACY POLICY

Effective date: 12 October 2026
Last updated: 12 October 2026

1. Introduction

Blouvis Trading respects your right to privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, purchase fishing lures, fishing tackle or related products, contact us, or otherwise interact with our business.

This Policy is intended to comply with the Protection of Personal Information Act 4 of 2013 (POPIA), the Promotion of Access to Information Act 2 of 2000 (PAIA), and other applicable South African legislation.

By using our website or providing personal information to us, you acknowledge that you have had the opportunity to read this Policy. Where consent is legally required, we will obtain it separately and appropriately.

2. Responsible Party Details

For purposes of POPIA, Blouvis Trading is the responsible party for personal information processed for the purposes described in this Policy, subject to the roles of any other parties involved in processing.

Our details are:

• Registered legal name: Blouvis Trading (Pty) Ltd
• Registration number: 2020/578215/07
• Email address: info@blouvistrading.co.za
• Telephone number: 061 520 9424
• Website: www.blouvistrading.co.za
• Information Officer: Wesley Botha - Director
• Information Officer email: info@blouvistrading.co.za

For privacy-related questions, requests or complaints, please use the contact details above.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

3.1. Identification and contact information

• Name and surname.
• Email address.
• Telephone or mobile number.
• Billing and delivery address.
• Other contact details you voluntarily provide.

3.2. Order and transaction information

• Products purchased, including fishing lures and fishing tackle.
• Order numbers and order history.
• Payment status and transaction references.
• Billing information and delivery instructions.
• Returns, refunds, warranties and customer-service correspondence.

3.3. Payment information

Payments may be processed by third-party payment service providers.

We may receive transaction confirmations, payment status, transaction references and limited payment related details necessary to administer orders. We do not intend to store full payment card details or card security codes on our own systems unless a lawful, necessary and appropriately secured arrangement specifically permits it.

The payment provider's own privacy and security terms may also apply.

3.4. Technical and website information

When you visit our website, we or our service providers may collect technical information such as:

• Internet Protocol (IP) address.
• Browser type and device information.
• Operating system and language preferences.
• Website usage, pages visited and interactions.
• Cookies and similar tracking technologies, where used.

3.5. Communications and marketing preferences

We may retain enquiries, complaints, product reviews, feedback, newsletter preferences and records of consent or objections to marketing.

3.6. Information from third parties

Where lawful and necessary, we may receive information from payment providers, delivery providers, fraud-prevention services and other authorised service providers to complete transactions, investigate delivery issues or protect our business and customers.

We will not intentionally collect more personal information than is reasonably necessary for the relevant purpose.

4. How We Collect Personal Information

We may collect personal information when you:

• Create an account or place an order.
• Complete a checkout or payment process.
• Request a quotation or product information.
• Contact us by email, telephone, website form or other communication channel.
• Subscribe to a newsletter or marketing communication.
• Submit a review, complaint or other feedback.
• Browse our website, where technical information or cookies are collected.
• Interact with authorised service providers in connection with an order.

Where required by law, we will explain the purpose of collection and obtain consent before processing information on that basis.

5. Why We Use Your Personal Information

We process personal information for specific, lawful purposes, including:

• Processing and fulfilling orders for fishing lures, fishing tackle and related products.
• Verifying payments and preventing fraudulent transactions.
• Arranging deliveries through The Courier Guy and handling tracking enquiries.
• Responding to questions, complaints, returns, refunds and warranty claims.
• Managing customer accounts, where applicable.
• Maintaining accounting, tax and transaction records.
• Improving our website, product descriptions and customer experience.
• Maintaining website security and investigating suspected misuse.
• Sending marketing communications where permitted by law.
• Complying with legal, regulatory and lawful recordkeeping obligations.
• Establishing, exercising or defending legal claims where appropriate.

We will process personal information only where a lawful justification exists under POPIA, such as consent, contractual necessity, a legal obligation, protection of legitimate interests recognised by the Act, or another applicable lawful basis.

Where consent is the basis for processing, you may withdraw it, subject to lawful consequences and any other independent basis for continued processing.

6. Disclosure to Third Parties

We do not sell personal information to third parties.

We may share relevant personal information with authorised third parties where necessary and lawful, including:

6.1. The Courier Guy (or any other designated courier company)

We may share your name, delivery address, contact number and relevant order details with The Courier Guy (or any other designated courier company) to arrange delivery, provide tracking information, investigate delivery issues and process returns where applicable.

6.2. Payment service providers

Payment providers may process transaction and payment information to facilitate payments, verify transactions and detect fraud.

6.3. Website and technology service providers

Hosting companies, website administrators, IT support providers and other technical service providers may process information necessary to maintain and operate our website.

6.4. Professional advisers and authorities

We may disclose information to accountants, auditors, legal advisers, insurers, regulators, courts or law-enforcement authorities where legally required or otherwise lawfully justified.

6.5. Other authorised recipients

We may share information with other service providers where necessary to fulfil an order, provide customer support, protect our legal rights or carry out another lawful purpose disclosed to you.

Where third parties process personal information on our behalf as operators under POPIA, we will take reasonable steps to ensure that appropriate written agreements, confidentiality obligations and security safeguards are in place.

Third parties that independently determine their own processing purposes may have separate privacy responsibilities.

7. Direct Marketing and Promotional Communications

Blouvis Trading may send information about fishing lures, fishing tackle, new products, promotions and related offerings where permitted by POPIA and other applicable legislation.

We will not send unsolicited electronic direct marketing unless the requirements of section 69 of POPIA are satisfied.

Where prior consent is required, we will obtain it using an appropriate process. Where the existing-customer exception applies, we will use contact details obtained in the context of a sale only for our own similar products or services and provide the required opportunity to object, both when collecting the information and in each marketing communication.

Every electronic direct marketing communication will identify the sender and provide a reasonable means of requesting that further marketing communications stop.

You may unsubscribe using the link in a marketing email, where available, or contact us at info@blouvistrading.co.za

Withdrawing marketing consent or opting out will not prevent us from sending essential transactional communications, such as order confirmations, delivery updates, security notices or important service messages.

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to support essential website functions, remember preferences, maintain security and understand website usage.

Depending on the tools installed, cookies may be used for:

• Shopping-cart and checkout functionality.
• Website performance and troubleshooting.
• Analytics and visitor statistics.
• Remembering user preferences.
• Marketing or advertising measurement, where implemented.

Where consent is required for non-essential cookies or related processing, we will request consent through an appropriate mechanism.

You may be able to manage cookies through your browser settings or any cookie-preference tool provided on our website. Disabling certain cookies may affect website functionality.

The exact cookies, analytics tools and retention periods depend on the technologies actually used on our website. We will update this Policy if those practices materially change.

9. Security of Personal Information

Blouvis Trading will take reasonable technical and organisational measures to protect personal information against loss, damage, unauthorised access, unlawful processing, disclosure, alteration or destruction.

Depending on the nature and risk of the information, safeguards may include:

• Access controls and restricted permissions.
• Password protection and appropriate account security.
• Secure website connections and suitable technical protections.
• Confidentiality obligations for staff and authorised service providers.
• Secure handling of order and transaction records.
• Reasonable monitoring, backup and incident-response procedures.

No electronic system or method of transmission can be guaranteed to be completely secure. However, we will take reasonable steps to maintain appropriate safeguards and address identified risks.

If a security compromise occurs that triggers POPIA's notification requirements, we will notify the Information Regulator and affected data subjects as soon as reasonably possible in accordance with section 22 of POPIA, subject to the Act's applicable provisions.

10. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

• The completion and administration of an order.
• Applicable tax, accounting and recordkeeping requirements.
• Warranty, returns and refund obligations.
• The resolution of disputes or legal claims.
• Consent and marketing preferences.
• Security, fraud-prevention and compliance needs.

When personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it securely, where appropriate and lawful.

Some records may need to be retained even after a customer closes an account or withdraws marketing consent because of legal obligations or legitimate legal claims.

11. Cross-Border Transfers

We may use service providers whose systems or operations are located outside South Africa.

If personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer complies with section 72 of POPIA and that an applicable legal condition is satisfied.

Depending on the circumstances, this may require adequate protection under the destination country's laws, appropriate binding agreements, consent or another lawful basis recognised by POPIA.

We will not assume that an overseas service provider is automatically authorised to receive personal information merely because it provides a technical service.

12. Your Rights Under POPIA

Subject to applicable legal requirements and exceptions, you may have the right to:

• Request confirmation of whether we hold your personal information.
• Request access to personal information we hold about you.
• Request correction of inaccurate, misleading or outdated information.
• Request deletion or destruction of information where the law permits.
• Object to certain processing on grounds recognised by POPIA.
• Withdraw consent where processing is based on consent.
• Object to direct marketing and request that marketing communications stop.
• Complain to the Information Regulator if you believe your personal information has been handled unlawfully.

To exercise these rights, contact:

Blouvis Trading — Information Officer

Email: info@blouvistrading.co.za

Subject: POPIA Data Subject Request

Please describe your request and provide sufficient information for us to identify the relevant records. We may request reasonable proof of identity to protect against unauthorised disclosure.

We will handle requests in accordance with POPIA and any applicable prescribed procedures and timeframes. Some requests may be limited by legal obligations, lawful retention requirements, the rights of other persons or other exceptions provided by law.

13. Complaints to the Information Regulator

If you are dissatisfied with how we have handled your personal information, please contact us first so that we can investigate and attempt to resolve your concern.

You also have the right to lodge a complaint with the Information Regulator of South Africa, subject to applicable procedures.

Information Regulator (South Africa)

Website: https://inforegulator.org.za/

Email: enquiries@inforegulator.org.za

Telephone: 010 023 5200

The Regulator's website provides information about POPIA complaints, data-subject rights and security compromises.

14. Children's Personal Information

Our website is intended for customers who are legally capable of using the relevant services and entering into applicable transactions.

We do not knowingly collect children's personal information without a lawful basis and any consent or authorisation required under POPIA.

Where we become aware that children's personal information has been collected unlawfully, we will take reasonable steps to address the situation in accordance with applicable law.

15. Third-Party Websites

Our website may contain links to third-party websites, including payment services, courier tracking pages and other external resources.

Those websites operate independently and may have their own privacy policies and information handling practices.

Blouvis Trading is not responsible for the privacy practices of third-party websites that it does not control. We encourage customers to review the relevant privacy policies before providing personal information to those services.

16. Automated Processing

We may use automated systems supplied by our website, payment or security providers to assist with payment verification, fraud prevention, website functionality and order administration.

Where decisions with legal or similarly substantial effects are made solely through automated processing, we will comply with applicable POPIA requirements, including section 71 where relevant, and any applicable exceptions and safeguards.

17. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our business operations, website technologies, service providers or applicable legislation.

The updated version will be published on our website with a revised effective date.

Where a change materially affects the way we process personal information or requires additional consent or notice under applicable law, we will take the steps required by law.

18. Contact Us

For privacy enquiries, access requests, corrections, deletion requests or complaints, please contact:

Blouvis Trading

Information Officer: Wesley Botha (Director)

Email: info@blouvistrading.co.za

Telephone: 061 520 9424

Website: www.blouvistrading.co.za

We are committed to handling personal information responsibly, transparently and in accordance with applicable South African law.

Your privacy matters to Blouvis Trading.