About us

Blouvis Trading (Pty) Ltd was incorporated in 2020 with a clear vision: to serve South African anglers by combining local craftsmanship with global reach. The company specializes in producing high‑quality soft plastic lures, designed and manufactured locally to meet the unique demands of South African waters.

In addition to its own lure production, Blouvis Trading sources a wide range of fishing tackle from trusted international suppliers, ensuring that local anglers have access to proven gear from around the world.

By focusing on affordability and performance, Blouvis Trading has built a reputation for delivering price‑competitive products without compromising quality. Today, the company continues to support the local fishing community by offering reliable, innovative solutions tailored to the South African market.

Wesley Botha – Founder of Blouvis Trading

Wesley Botha has been immersed in the world of fishing since childhood, casting lines almost as soon as he could walk. From rock and surf angling to tempting bass with lures, Wesley will never pass up an opportunity to wet a line. His lifelong passion for angling naturally evolved into a fascination with lure design, sparking creativity and experimentation from a young age. 

Although Wesley pursued a professional career as an accountant, his true calling has always been rooted in fishing and lure making. This blend of analytical precision and creative drive led him to establish Blouvis Trading in 2020, where he channels both his business acumen and his deep love for the sport.

Today, Wesley continues to balance his trade with his passion, driving innovation in locally produced soft plastic lures while ensuring South African anglers have access to affordable, high‑quality tackle.